The Ariel Cohen Dispatch

Dispatch №4

334 skills. 72 leaders. All free.

September 11, 20262 min

Ariel Cohen dispatch artwork

AI researcher turned founder turned growth engineer. Still figuring it out, in public.

M.Sc. in deep learning. Former AI Team Lead. Published. Then I got hungry for more impact and founded The Voice Box, my AI agency.

Needed leads, so I went deep on LinkedIn: 40,000 followers in 8 months, $100K closed in 90 days. All organic.

Growth is a blend of experimentation, data, and human psychology, increasingly engineering.

Now I'm the founding growth engineer at Swan, building the first autonomous business where humans are amplified 100x.

This is where I unpack it as it happens.

Stick around.

Man oh man I wish I had this when I started out..

334 skills contributed by 72 GTM leaders:

Seven weeks ago, www.gtmskills.com didn't exist.

Today - we're growing, and providing massive value to everyone.

Here of some of the top skills I personally use:

Every skill is free, installable, and written by the operator who actually runs the play.

15 worth stealing today:

https://www.gtmskills.com/skill/give-first-cold-email

https://www.gtmskills.com/skill/handle-linkedin-profile-view-signal

https://www.gtmskills.com/skill/account-tier-scoring

https://www.gtmskills.com/skill/profitable-efficient-growth

https://www.gtmskills.com/skill/ai-pricing-model-picker

https://www.gtmskills.com/skill/seo-topic-research-pipeline

https://www.gtmskills.com/skill/reverse-etl-activation

https://www.gtmskills.com/skill/sales-playbook-foundations

https://www.gtmskills.com/skill/outreach-messaging

https://www.gtmskills.com/skill/move-gtm-diagnostic

https://www.gtmskills.com/skill/clay-expert

https://www.gtmskills.com/skill/revops-diagnostic

https://www.gtmskills.com/skill/linkedin-ads-abm-guide

https://www.gtmskills.com/skill/pull-call-review

https://www.gtmskills.com/skill/category-of-one-positioning

We started this at Swan AI because the best GTM knowledge was stuck in private playbooks. Turns out operators love giving their game away.

What skill should exist that doesn't yet?

  • Ariel

The Hypothesis

334 skills, 72 GTM leaders, seven weeks

Gtmskills.com* didn't exist seven weeks ago. Now it's 334 skills from 72 GTM leaders, every one free, installable, and written by the operator who actually runs the play.*

The Test

Audit your stack against the list

1/ Walk your own GTM motion function by function: outbound, pricing, SEO, RevOps, ads, positioning.

2/ Mark which ones run on a documented playbook versus tribal knowledge in someone's head.

3/ Match your biggest gaps to what's already on the list: cold email is Dima Bilous's, pricing is Manny Medina's, RevOps is Rutger Katz's, positioning is Luke Shalom's.

4/ Install one of those instead of writing yours from scratch this quarter.

Your Data Point

If you gave away your best play tomorrow, would it make you look worse, or would it finally get you noticed?

The best operators stopped hiding their plays. Everyone else is still catching up.

Community Notes

Go browse skills for free here.

getswan.com

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