Dispatch №5
80 signals worth stealing. $1M in ARR.


AI researcher turned founder turned growth engineer. Still figuring it out, in public.
M.Sc. in deep learning. Former AI Team Lead. Published. Then I got hungry for more impact and founded The Voice Box, my AI agency.
Needed leads, so I went deep on LinkedIn: 40,000 followers in 8 months, $100K closed in 90 days. All organic.
Growth is a blend of experimentation, data, and human psychology, increasingly engineering.
Now I'm the founding growth engineer at Swan, building the first autonomous business where humans are amplified 100x.
This is where I unpack it as it happens.
Stick around.
These 80+ signals are responsible for over $1M in ARR.
And I'm giving them away for free..
You don't get a 40% reply rate by accident. It all comes down to reaching the right accounts at the right time.
So I mapped every buying signal that turns into pipeline for Swan AI.. all 80+ of them, in one free Notion doc.
Every signal shows you where to find it yourself, when to act on it, and the play that turns it into a meeting.
steal them today:
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The five money signals - start here
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Reply rates - cold 6-8%, stacked 35-40%
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The 4-job system (remember, score, act, monitor) - here
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LinkedIn engagement - 7 (profile views, likes, DMs)
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On your website - 5 (pricing page, repeat visits)
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People are moving - 9 (champion moved, new VP Sales)
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Raised hands - 13 (replies, meetings, forms)
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Competitive displacement - 7 (competitor surges)
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Category research - 5 (intent surges, Reddit)
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Your CRM is talking - 6 (closed-lost, stale deals)
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Money & momentum - 8 (funding, contract wins, ads)
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Strategy shifts - 9 (partnerships, M&A, outages)
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Website & stack changed - 6 (SOC 2 badge, pricing)
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Events & warm paths - 5 (mutual connections, registrants)
Every family comes with a one-click setup, and the full index at the bottom is filterable by heat and by who runs it.
What signal are you watching that I missed? I'll add it.
P.S. There's a 5-minute walkthrough at the top of the doc if you'd rather watch.
- Ariel
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