The Ariel Cohen Dispatch

Dispatch №3

7 figures. 6 people. 126 agents doing the work.

September 3, 20263 min

Ariel Cohen dispatch artwork

AI researcher turned founder turned growth engineer. Still figuring it out, in public.

M.Sc. in deep learning. Former AI Team Lead. Published. Then I got hungry for more impact and founded The Voice Box, my AI agency.

Needed leads, so I went deep on LinkedIn: 40,000 followers in 8 months, $100K closed in 90 days. All organic.

Growth is a blend of experimentation, data, and human psychology, increasingly engineering.

Now I'm the founding growth engineer at Swan, building the first autonomous business where humans are amplified 100x.

This is where I unpack it as it happens.

Stick around.

You don't reach 7 figures with 3 people by accident.

It all comes down to 120+ AI Agents (steal them):

Swan AI has a very interesting org chart. Started at 3 people (now 6), and over 120+ AI Agents that all feed from our GTM Brain.

The connectivity is bonkers. I feel like I'm in a video game.

Well, it's Thursday and I'm in a good mood, so f*ck it (Amos Bar-Joseph forgive me) - I'm sharing every single agent we use + 33 skills, for you to copy:

→ 9 in the GTM Brain. Every call, quote, lesson and playbook, indexed and synced. Everything else feeds from it.

→ 19 LinkedIn signal agents. Every profile view, comment, reaction, connection request and DM, for the whole team. One of these turned a signal nobody watches into $230K of pipeline in 14 days.

→ 20 pipeline & deal ops. Deal health synthesis runs at 2AM, the forecast lands Sunday and Thursday at 6AM, Stripe syncs itself into the CRM.

→ 13 on the inbound desk. Every form, chatbot escalation and cal.com booking gets qualified, routed, or auto-cancelled before a human ever sees it.

→ 12 prospecting & intent radars. Job postings, funding rounds, intent surges, competitor website changes, champions switching jobs.

→ 5 on ABM & deep research. Target lists built, enriched, scored, warm-path mapped.

→ 12 in the content engine. Viral-idea mining, customer-call language, drafts, visuals, scheduling, performance readback.

→ 2 on the newsletter. Subscribers synced weekly, every reply read and routed.

→ 10 on customer success watch. Credit burn alerts, dormant trials, declining orgs, day-3 trial audits.

→ 9 in the meeting machine. Prep before every call, execution after it.

→ 15 in company ops. Partner commissions, blog to CMS, email triage.

Managing agents is... a real management job. They drift. They overlap. Some quietly stop pulling their weight. I've "fired" more agents than most managers fire people.

But every single one of these started as a task a human hated doing. 126 hated tasks, gone.

Talk about leverage.

Steal the full agentic org chart, all 126 agents in one doc: link

Bonus at the bottom of the doc: the 33 skills our team open-sourced on gtmskills.com, the actual playbooks these agents run on, every one linked and free.

Share it if you find it useful :)

Or just spin a few up: agent.getswan.com

  • Ariel

The Hypothesis

One system, six people, seven figures

Started at 3 people, now 6, running on 120+ AI Agents that all feed off one GTM Brain. Nine agents alone keep it synced: every call, quote, lesson, and playbook, indexed automatically.

The Test

Build Your Own GTM Brain (Mini Version)

1/ List every place your team's institutional knowledge currently lives: call notes, deal notes, playbooks, Slack threads.

2/ Pick the single most-repeated question your team answers from memory instead of a doc.

3/ Write the answer down once, properly, somewhere everyone can find it.

4/ Next time that question comes up, point to the doc instead of re-explaining it.

That's agent #1 of your GTM Brain, even before you automate anything.

Steal the full 126-agent org chart to see how we structured ours: link

Your Data Point

If everything your team knows lived in one place, what would you build first?

Write down your team's most-repeated answer this week. Reply and tell me what it was.

Community Notes

Build your own GTM Bran here

getswan.com

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