394 free skills. Install one today.

AI researcher turned founder turned growth engineer. Still figuring it out, in public. M.Sc. in deep learning. Former AI Team Lead. Published. Then I got hungry for more impact and founded The Voice Box, my AI agency.

Needed leads, so I went deep on LinkedIn: 40,000 followers in 8 months, $100K closed in 90 days. All organic.

Growth is a blend of experimentation, data, and human psychology, increasingly engineering.

Now I'm the founding growth engineer at Swan, building the first autonomous business where humans are amplified 100x.

This is where I unpack it as it happens.

Stick around.

had to rub my eyes to see that this is true:

founders are giving away the exact playbooks they built their companies on for free.

People who BUILT companies on these playbooks are giving them away for free. That made no sense to me.. more on that at the end.

If you're a founder, these 9 are your shortcut: 8 founders, plus Mike Heller who invests in founders & coached 30+ of them to sell.

here they are:

1/ Competitive white space - Justin Rowe, Impactable - B2B LinkedIn Agency

Paste your competitors, get what everyone is saying, what nobody is saying, and where your positioning should go.

https://www.gtmskills.com/skill/competitive-white-space

2/ Founder GTM audit - Mike Heller, Floodgate (ex-Clearbit)

Paste your sales call transcripts, get his read on discovery, demo, pricing and follow-up.. from one call to a full quarter.

https://www.gtmskills.com/skill/founder-gtm-audit

3/ Outreach messaging - Maja Voje, author of GTM Strategist

Cold email where the reader gets something useful in the email itself (an insight, a benchmark, a resource) before you ask for anything.

https://www.gtmskills.com/skill/outreach-messaging

4/ Closed-lost revival - Rutger Katz, NEON Triforce

A quarterly sweep of the pipeline you already paid for: lost deals, quiet proposals, champions who moved.

https://www.gtmskills.com/skill/closed-lost-revival

5/ Call follow-up sweep - Boaz Descalo, node8

Reads a week of calls, pulls every promise you made, and drafts the follow-up each account is owed.

https://www.gtmskills.com/skill/call-followup-sweep

6/ ICP fit and buying readiness - Brian Carroll, markempa

Investigate, watch or pass on an account before discovery, pursue or pass after it. Every verdict cites its evidence.

https://www.gtmskills.com/skill/icp-fit-and-buying-readiness

7/ SEO business fit filter - Sam Dunning, Breaking B2B

Five gates every keyword has to pass: pipeline potential, ICP match, honest product fit. Traffic from the wrong audience is a cost, not a win.

https://www.gtmskills.com/skill/seo-business-fit-filter

8/ B2B cold email copywriting - **Tim Yakubson **🚀, B2B Boosted

Distilled from millions of sends: list 40%, offer 40%, copy 20%. Deliverability first, then five email frameworks.

https://www.gtmskills.com/skill/b2b-cold-email-copywriting

9/ Creator campaign brief - Max Nimmo, CreatorWorks

A brief for each creator, tuned to their voice and your ICP: messaging, guidelines, dos and don'ts, examples.

https://www.gtmskills.com/skill/draft-creator-campaign-brief

So why do founders give this away?

Because a playbook in a PDF is marketing. A playbook your agent runs is a relationship. Every founder on this list figured that out faster than the rest of us.

Install one today. All 394 are free, on the marketplace we started at Swan AI.

♻️ Forward to a founder still buying courses.

-Ariel

The Hypothesis

394 free skills, all installable

Each one runs inside your agent, on your own data, as often as you want. All 394 are free on the marketplace we started at Swan.

The Test

Start with the file you already have

1/ Competitor sites open in 5 tabs? Paste them into Justin's competitive white space.

2/ Call transcripts piling up? One call goes into Mike's founder GTM audit. A whole week goes into Boaz's follow-up sweep.

3/ A CRM full of lost deals nobody touched since Q2 → Rutger's closed-lost revival.

Whichever one you already have the input for, install that one first.

Your Data Point

What's sitting in your drive right now that one of these could run on today?

want me to feature you as well?

reply to contribute

Community Notes

Skip the PDF: all 394 skills are free to install here.

getswan.com